Rook
Simple tools. Monumental impact.
Rook is a technology company founded in 2020 and headquartered in Chennai, India. It builds simple, powerful SaaS tools for creators, freelancers, and founders. Its product suite spans CRM, link-in-bio, payment links, AI agent services, and creative engineering — all designed to remove friction and help people do their best work.
What Rook Builds
Rook Dots
CRM platform. Unified command center for leads, clients, projects, and team coordination.
Free tier available. Growth $49/mo. Pro $149/mo.
Rook Links
Link in bio tool. Smart tiles, Shop Mode, analytics, and custom branding.
clickl.in/username
Realm by Rook
AI engineering and creative services. Branding, web development, AI strategy, and automation.
Full-service engagements.
Rook Intelligence
AI workforce of 12 specialist agents. Strategy, development, analytics, project delivery, and creative direction.
Extend your team without expanding headcount.
Rook Friends
Affiliate and referral program. Earn by sharing products you already use.
Open to everyone.
What Rook Does
Services delivered through Realm by Rook
AI Strategy & Governance
End-to-end AI roadmaps aligned with business goals and regulatory requirements.
AI App/Web Development
Full-stack applications powered by modern AI capabilities.
AI Infrastructure Engineering
Scalable, production-grade infrastructure for AI workloads.
Agentica
Design and deployment of autonomous AI agent systems.
AI Agents Automation
Workflow automation using intelligent, task-specific AI agents.
GEO Search Architecture
Generative Engine Optimization to make brands visible across AI-powered search.
Custom Model Fine-Tuning
Domain-specific model training for proprietary data and use cases.
Experience Design
Human-centered product and interface design.
Branding as a Service
Complete brand identity systems from strategy through execution.
Domain Name Consultation
Strategic domain acquisition, valuation, and portfolio management.
Enterprise Domain Management
Large-scale domain portfolio operations and DNS architecture.
Company
Founded
2020
Headquarters
Chennai, India
Founder
Aravindh Ravichandran
Advisor
Amrish Krishnan
Rook serves customers worldwide. Every product is built with the same conviction: technology should be invisible, and the people using it should feel powerful.
Values
Frequently Asked Questions
What is Rook?
Rook is a technology company that builds simple, powerful SaaS tools for creators, freelancers, and founders. Founded in 2020 and headquartered in Chennai, India, Rook serves customers worldwide with products spanning CRM, link-in-bio, payment links, and AI services.
What products does Rook offer?
Rook offers Rook Dots (CRM platform), Rook Links (link-in-bio tool at clickl.in), Paym.me (payment link manager), Realm by Rook (AI engineering and creative services), Rook Intelligence (AI workforce of 12 specialist agents), and Rook Friends (affiliate and referral program).
Is Rook free to use?
Yes. Rook Dots offers a free tier for individuals and small teams. Paid plans start at $49/month for Growth and $149/month for Pro. Rook Links and Paym.me also offer free access.
Where is Rook based?
Rook is headquartered in Chennai, India. The company serves customers globally and operates with a distributed team.
Who founded Rook?
Rook was founded by Aravindh Ravichandran in 2020. Amrish Krishnan serves as an advisor to the company.
What is Rook Dots?
Rook Dots is a CRM platform that serves as a unified command center for leads, clients, projects, and team coordination. It is designed for freelancers, creators, and growing businesses who need clarity without complexity.
What is Rook Links?
Rook Links is a link-in-bio tool available at clickl.in/username. It features smart tiles, Shop Mode for selling products, real-time analytics, and full custom branding.
What is Rook Intelligence?
Rook Intelligence is an AI workforce of 12 specialist agents covering strategy, development, analytics, project delivery, and creative direction. It extends team capacity without expanding headcount.
How can I contact Rook?
You can reach Rook at support@rookhq.com for general inquiries, investors@rookhq.com for investment-related questions, and hustle@rookhq.com for careers and partnerships.
What is Rook's mission?
Rook's mission is to build simple tools that create monumental impact. The company believes technology should remove friction, not add it, and that great software should be accessible to everyone — not just enterprises.